We support your hair growth, one ritual at a time.

A haircare routine designed to last at least three months, a subscription that fits your journey, and personal support to help you stay consistent. With I_KARE Ô CLOCK, caring for your hair becomes a habit you don’t have to build alone.

Your ritual starts here. Consistency comes with support.

You want to support your hair growth, but keeping up with a daily routine isn’t always easy. Life gets busy, results take time, and motivation can fade.

I_KARE Ô CLOCK brings together haircare and ongoing support to help your routine become part of everyday life, even on the days you don’t feel like it.

One step, one routine every three months.

Each routine is designed for three months of use. Choose your subscription length, with one routine for each three-month stage of your journey.

• 3 months · 1 routine
  Start your ritual and build familiar habits.

• 6 months · 2 routines
  Keep your ritual going and strengthen your habits over two cycles.

• 9 months · 3 routines
  Make a lasting commitment to your haircare, with three cycles of care and support.

After three weeks, we check in with you.

You’ll receive a questionnaire to share how you’re getting on. How does the routine fit into your day? Are you finding it easy to stay consistent? Is anything getting in the way?

Your answers help us review your experience with you, answer your questions, and help you move forward with confidence.

Take time to notice your progress.

How you see your hair, how you feel about it, and the habits you’re building all matter. Your check-ins give you space to reflect on what you notice and understand how your ritual is becoming part of your life.

Care for your hair. Let us help you keep going.

Choose your 3, 6, or 9-month journey and start a routine that supports hair growth, with guidance along the way.

Each routine includes:

• The immersive haircare video routine: We bring together explanation, image, movement and practice. Immersive content makes each gesture easier to observe and reproduce at home.

  At the heart of the experience, a 17-second visual sequence distils the expert’s Anthony Alexandre essential movement. Watch it and repeat it until the gesture begins to feel yours.

• The digital magazine: Explore the changes shaping fashion, beauty, the economy, technology and the environment.

  Each edition connects these developments with hair and the ways hair knowledge is taught and transmitted. It offers reference points for understanding a trend, reading an image, discovering an innovation and placing hair practices within their cultural and contemporary context.

  A magazine filled with expert advice from master hairdresser Anthony Alexandre.

Learn the right techniques and care for your hair without having to plan everything yourself.